Key Elements Holding Back the Promotion of Aluminum Foil Lunch Boxes

Despite the many advantages of aluminum foil lunch boxes, so far, compared with the vast catering and food packaging materials market in China, aluminum foil lunch boxes and containers are still far from being able to carry out comprehensive market promotion and application. There are many reasons for this situation, among which the price factor, consumers' cognitive ability, and the convenience of marketing and delivery are the three key ones.

       With some catering companies in a competitive market, lower quality low resistance PU foam lunch boxes and other plastic lunch boxes should be preferred for better cost control. Aluminum foil lunch box is considered by many companies and consumers as a high-grade commodity that can only be used on flights. But in fact, due to the decline of raw material prices and the improvement of manufacturing technology, the comparison between aluminum foil and standard plastic and biodegradable lunch boxes has been close for a long time.
 
       Secondly, consumers know little about the advantages of aluminum foil packaging, the protection of their physical and mental health, and the pursuit of sustainability, and application awareness and habits have not been formed. Many consumers and restaurant owners have the misconception that the use of aluminum foil containers will lead to “aluminum poisoning”.

       In addition, due to consumption habits and acceptance, China's consumption of aluminum foil lunch boxes and containers is relatively small, and aluminum foil lunch box manufacturers mostly focus on import and export. China's marketing and distribution network for aluminum foil lunch boxes and containers is not sound, brand promotion is not strong, and the initial capital investment and expenses for market development are large, coupled with China's weak supervision over the manufacturing and marketing of other substandard lunch boxes and containers, and the chaotic order of the market demand, all of these have hindered the promotion and application of a wider range of marketing.